At AICG, we’re committed to empowering our clients with access to the Marketing data and analytics they need to make informed business decisions.
There is no shortage of data available when it comes to marketing, and most of the time, all of that data exists within disparate source systems. We highly recommend centralizing all of your data into a secure data cloud, where it can be accessed by the people who need it, when they need it. This process involves organizing the data within the cloud appropriately and designing and implementing role based access control (RBAC) that ensures data is only accessed by users who are approved to access it. Normalizing all of that data, bringing it together into a single source of truth in a secure manner, and designing data models that produce analytics that offer actionable insights can be complex, costly, and time consuming. AICG is committed to providing our marketing clients with affordable quick wins that allow them to focus on other tasks.
At AICG, we know data integration, modeling, and cloud implementation inside and out, which makes us very good at what we do!
At AICG, we like to take a 3 step approach that guarantees we’re providing our clients with the best possible solutions to their data and analytics challenges. We start out by evaluating your unique situation and then create an appropriate strategy to empower your organization with access to your data. Finally, we turn plans into action and execute extensive testing to ensure that security measures are functioning and data is flowing as it should.
Analytics for Marketing
Marketing analytics can serve a variety of purposes including optimizing multi-touch attribution, increasing return on ad spend (ROAS), customer lifetime value (CLV), click-through rate (CTR), social media engagement, and conversions, as well as reducing cost per acquisition (CPA) and bounce rates, identifying key risks and opportunities, establishing and maintaining a competitive advantage, and many more. By incorporating consumer touchpoint details (like ad clicks, website and landing page visits, forms filled, and devices, channels, and platforms used, etc.) with various other data (like conversions, sales, overall campaign and individual ad performance, etc.), marketing teams can take a comprehensive look at their initiatives and determine whether adjustments are needed to messaging, targeting, pricing, and/or marketing channels. When marketers have a holistic view of things, they can also appropriately determine both the amount of marketing dollars needed to accomplish marketing KPIs and the best way to allocate their marketing budget.